Legal
Privacy policy
This policy explains what Built Studio collects when you visit our site or contact us, how we use it, and the choices you have.
Effective
Who we are
Built Studio LLC runs builtstudio.co. In this policy, "Built Studio", "we", and "us" mean Built Studio LLC, 169 Madison Ave STE 96097, New York, NY 10016.
This policy covers the site and the notes, emails, and calls that start from it. When we work with you under a signed agreement, that agreement also governs the information you share for the project.
Personal information means information that identifies you or can reasonably be linked to you, such as your name, your email address, or your IP address.
What we collect
We collect what you send us, and a small amount of information about how people use the site.
| What we collect | Why | How long we keep it |
|---|---|---|
| Your name, email address, and company, when you send a note, write to us, or book a call | To reply to you and to set up a discovery call | Up to two years after our last contact, unless you become a client |
| What you tell us in a note, an email, or a call, and the page a note came from | To understand what you need and to plan the work | Up to two years after our last contact, unless you become a client |
| The pages you view, the site that sent you, your browser and device type, and your approximate location | To learn which pages help people, and to fix problems | Up to 14 months, in Google Analytics |
| Your IP address and browser details, each time you load a page or send a note | To deliver the site, keep spam out of the form, and protect the site from attacks | Up to 7 days, in our hosting logs |
Please keep sensitive details, such as health, financial, or government ID information, out of your notes.
How we use it
We use personal information to:
- reply to your note and set up a free discovery call
- plan, deliver, and support work under a signed agreement
- keep the site fast, secure, and working, and keep spam out of the form
- learn which pages help people, so we can improve the site
- keep business records and meet our legal, tax, and accounting duties
- protect our rights and the safety of others
We sometimes use AI tools to help us summarize a note or draft a reply. We give these tools only what the task needs.
Cookies and analytics
The site's own code stores nothing in your browser. Two analytics tools show us how people use the site:
- Google Analytics counts visits and shows which pages people read. It sets the two cookies below. We turned off its advertising features, and our tag tells Google to keep the data out of ads personalization.
- Cloudflare Web Analytics counts page views and measures how fast pages load. It sets no cookies and stores nothing in your browser.
| Cookie | Set by | What it does | Lasts |
|---|---|---|---|
_ga | Google Analytics | Tells one visitor's visits apart from another's | 2 years |
_ga_SZLG6ZT8S4 | Google Analytics | Keeps track of the current visit | 2 years |
The form also runs Cloudflare Turnstile, a check that tells people from bots. It reads signals from your browser and device, such as your IP address, and Cloudflare uses them to run the check.
You can block or delete cookies in your browser settings, and Google offers a browser extension that turns off Google Analytics. The site works the same without them.
Browsers can also send a Do Not Track or Global Privacy Control signal. We do not sell personal information or share it for targeted advertising, so the site works the same with or without these signals.
How long we keep it
We keep personal information as long as the uses above need it, then delete it:
- Notes, emails, and call details from people who do not become clients: up to two years after our last contact.
- Information about clients and their projects: for the length of our work together, then as long as our agreements and the law require, such as for tax records.
- Google Analytics data: up to 14 months.
- Our hosting logs: up to 7 days.
You can ask us to delete your information sooner. Your choices and rights explains how.
Your choices and rights
You can ask us to:
- tell you what personal information we hold about you, and send you a copy
- correct information that is wrong
- delete your information
To ask, email hello@builtstudio.co. We may ask you to confirm that the request comes from you, usually with a reply from the email address you used with us. We answer within 45 days. If we need more time, we tell you why, and we take at most 45 more days.
Several US states give their residents rights like these, and we answer these requests from everyone, wherever they live. We treat people who make a request the same as everyone else. We may keep some information when the law requires or allows it, such as tax records, and we tell you what we keep and why.
Someone you authorize, such as a lawyer, can make a request for you. We may ask for your signed permission and confirm the request with you.
If we decline your request, you can appeal by replying with Appeal in the subject line. We answer appeals within 45 days. If we deny an appeal, you may contact the attorney general of your state.
California notice
If you live in California, you can use the rights in Your choices and rights as the California Consumer Privacy Act describes them. The law also describes a right to opt out of the sale or sharing of personal information, and a right to limit the use of sensitive personal information. We do not sell personal information or share it for targeted advertising, and we use sensitive personal information only for purposes the law permits, such as replying to you.
We collect these categories of personal information, and we disclose them for business purposes to the providers in Who we share it with:
| Category | Examples | Disclosed to |
|---|---|---|
| Identifiers | Name, email address, IP address, and cookie IDs | Cloudflare, Google, and the tools we work with |
| Professional or employment information | Your company | Cloudflare, Google, and the tools we work with |
| Internet or other electronic network activity | The pages you view and how you use the site | Cloudflare and Google |
| Geolocation data | Your city or region, worked out from your IP address | Cloudflare and Google |
| The content of your messages | What you write in a note or an email | Cloudflare, Google, and the tools we work with |
We collect them from you, from your browser and device, and from our analytics tools. We use them for the purposes in How we use it, and we keep them for the periods in How long we keep it.
We do not share personal information with other companies for their own marketing.
To make a request, email hello@builtstudio.co.
Children
The site is for adults. We do not knowingly collect personal information from anyone under 18. If you believe a child has sent us information, email us and we will delete it.
Security
We protect information with these safeguards:
- every page loads over an encrypted connection
- a strict security policy lets only the scripts we choose run on the site
- the form checks each note for spam before it reaches us
- access to notes is limited to the people at Built Studio who need it
No system is completely secure, and we cannot guarantee that information sent over the internet is safe. If a breach affects your information, we will tell you as the law requires.
Other websites
The site links to other websites, such as those of our clients and partners. Their own privacy policies apply when you visit them.
Changes to this policy
When we change this policy, we post the new version here and update the date at the top. When a change is significant, we also post a notice on the site.
Contact us
Write to us with any question about this policy or your information.
Built Studio LLC169 Madison Ave STE 96097
New York, NY 10016
hello@builtstudio.co